Market Analysis 2025: Battery Storage and Powerstations
Introduction: A Market on the Rise
Technological progress, growing environmental awareness and political incentives are driving "green" technologies. Solar systems are no longer distant industrial installations – they have become part of everyday life.
Balcony power plants, home storage and powerstations enable self-sufficiency for every household. But the market is confusing. This article provides clarity.
Powerstation Market 2025
Market Volume and Growth
The powerstation market is growing continuously – here are the key figures:
| Key Figure | Value |
|---|---|
| Market volume 2025 | £420M – £3.4B |
| Growth rate (CAGR) | 5–9% p.a. |
| Forecast 2033 | £840M – £5B |
The wide range is explained by different definitions (with/without diesel generators) in the studies.
Market Segments by Capacity
Demand is increasingly shifting towards larger models:
| Segment | Market Share | Trend |
|---|---|---|
| Up to 1,000 Wh | ~60% | Stable |
| Over 1,000 Wh | ~40% | Growing |
Trend: Larger models are becoming increasingly popular – the desire for self-sufficiency is growing.
Market Segments by Technology
A clear favourite has emerged in battery technology:
| Technology | Market Share |
|---|---|
| Lithium-ion (LFP) | ~70% |
| Other lithium-ion | ~20% |
| Lead-acid | ~8% |
| Other | ~2% |
Clear winner: LFP lithium-ion cells dominate the market.
Regional Distribution
The powerstation market is globally distributed, with a focus on North America:
| Region | Market Share |
|---|---|
| North America | 35% |
| Asia | 30% |
| Europe | 25% |
| Middle East | 6% |
| South America | 4% |
The Big Players: Powerstation Manufacturers
1. Jackery – Market Leader 2024
The market leader excels particularly in the outdoor and balcony segment:
| Key Figure | Value |
|---|---|
| Market share | ~18% |
| Units sold 2024 | 4 million |
| Focus | Outdoor & balcony power plants |
Product range:
- Compact models from 500 Wh
- Large systems up to 3+ kWh
- Complete balcony power plant sets
Special features:
- LFP cells in all products
- Comprehensive app control
- Smart home integration
2. Ecoflow – The Challenger
The second-largest provider relies on a broad product portfolio:
| Key Figure | Value |
|---|---|
| Market share | ~15% |
| Focus | Broader product portfolio |
Product range:
- Powerstations up to 30 kWh
- Battery storage separately
- Air conditioning devices
- Chargers
Special features:
- Models with up to 7 kW power
- Various operating modes (fast charging, economy, performance)
- Expandable systems
3. Other Providers
Positions 3–5 are hotly contested – each provider has its strengths:
| Manufacturer | Strength |
|---|---|
| Bluetti | Large capacities |
| Lion Energy | Robust outdoor models |
| Goal Zero | Premium segment |
| Anker | Compact models |
Battery Storage Market 2025
Market Volume and Growth
The battery storage market is growing significantly faster than the powerstation market:
| Key Figure | Value |
|---|---|
| Market volume 2025 | £4.2–6.8B |
| Growth rate (CAGR) | 16–24% p.a. |
Significantly more dynamic than the powerstation market!
Market Segments by Application
Private households are the biggest driver of market growth:
| Segment | Market Share |
|---|---|
| Private households | 54% |
| Commercial | 40% |
| Industrial | 6% |
Private households are the biggest driver – the desire for self-sufficiency and sustainability is growing.
Regional Distribution
In battery storage, Asia dominates, particularly China:
| Region | Market Share |
|---|---|
| Asia (esp. China) | 48% |
| North America | 25% |
| Europe | 20% |
| Rest of world | 7% |
China dominates – thanks to CATL, BYD and LG Chem.
Technology Distribution
Lithium-ion also dominates in stationary storage:
| Technology | Market Share |
|---|---|
| Lithium-ion | ~70% |
| Lead-acid | ~15% |
| Redox flow | ~10% |
| Other | ~5% |
The Big Players: Battery Storage Manufacturers
1. CATL – The Cell Giant
The world's largest battery manufacturer is the invisible force behind many brands:
| Key Figure | Value |
|---|---|
| Focus | Battery cells, industrial storage |
| Customers | Tesla, BMW, VW, other manufacturers |
CATL produces no direct home storage, but supplies most manufacturers with cells.
2. Tesla – Home Storage Market Leader
For home storage for end customers, Tesla leads with the Powerwall:
| Key Figure | Value |
|---|---|
| Product | Powerwall |
| Capacity | 13.5 kWh |
| Market position | #1 in home storage |
Special features:
- Seamless integration with Tesla Solar
- Excellent software
- High brand awareness
3. Other Major Manufacturers
Besides Tesla, there are other well-known providers in the home storage market:
| Manufacturer | Strength | Region |
|---|---|---|
| BYD | Value for money | China |
| LG Chem | Technology | South Korea |
| Sonnen | Premium, Made in Germany | Germany |
| Samsung SDI | Quality | South Korea |
| Anker | Compact storage | China |
Trends 2025 and Beyond
1. More Capacity, More Power
Customers demand ever larger and more powerful systems:
| Trend | Description |
|---|---|
| Larger storage | Customers want days of self-sufficiency |
| Higher power | Faster charging and discharging |
| Scalability | Modular, expandable systems |
Drivers: Geopolitical uncertainties, climate change, power outages.
2. Smart Integration
Intelligent networking is becoming standard:
| Trend | Description |
|---|---|
| App control | Real-time monitoring |
| Smart home | Integration with home automation |
| Networking | Combining multiple devices |
| Forecasts | AI-based yield predictions |
3. LFP Dominates
LFP cells are prevailing for good reasons:
| Trend | Description |
|---|---|
| LFP instead of NMC | Safer, more durable, more sustainable |
| Cobalt-free | Less dependence on raw materials |
| Lower prices | Production costs falling |
4. Solid-State Batteries Are Coming
The next technology generation is on the horizon:
| Timeframe | Expectation |
|---|---|
| 2025–2026 | First series production (cars) |
| 2027–2028 | First home storage products |
| 2030+ | Broader availability |
Advantages: Higher energy density, more safety, longer lifespan.
5. AI Integration
Artificial intelligence optimises operation on many levels:
| Application | Benefit |
|---|---|
| MPPT optimisation | Maximum solar yield |
| Load forecasting | Optimal charging/discharging |
| BMS improvement | Longer battery lifespan |
| Predictive maintenance | Early fault detection |
6. Cybersecurity Becomes Important
With increasing networking, security requirements also rise:
| Risk | Measure |
|---|---|
| Data theft | Encryption |
| Manipulation | Secure boot, updates |
| Network attacks | Firewall, isolation |
Networked storage systems collect sensitive data – security is becoming a selling point.
Price Development
Lithium-Ion Batteries (£/kWh)
The price development of recent years shows an impressive trend:
| Year | Price | Change |
|---|---|---|
| 2010 | ~£910 | – |
| 2015 | ~£315 | -65% |
| 2020 | ~£115 | -64% |
| 2024 | ~£115 | +1% |
| 2030 (forecast) | ~£65 | -43% |
Trend: After years of price decline, stabilisation, then further reduction expected.
Home Storage Systems (£/kWh)
For complete home storage systems: the larger, the cheaper per kWh:
| Capacity | Price 2024 |
|---|---|
| 5 kWh | £680–1,020/kWh |
| 10 kWh | £510–765/kWh |
| 15+ kWh | £425–680/kWh |
Rule of thumb: Larger storage systems are cheaper per kWh.
Buying Recommendations 2025
For Balcony Power Plants
These recommendations help when selecting a powerstation for a balcony power plant:
| Requirement | Recommendation |
|---|---|
| Budget | Mid-range powerstation (1–2 kWh) |
| Premium | Smart powerstation with app |
| Brands | Jackery, Ecoflow, Bluetti |
For Home Storage
For stationary home storage, there are suitable solutions for every budget:
| Requirement | Recommendation |
|---|---|
| Budget | BYD, Pylontech |
| Premium | Tesla Powerwall, Sonnen |
| Made in Germany | Sonnen, E3/DC |
What to Look For?
Regardless of budget, these criteria should be considered:
| Criterion | Recommendation |
|---|---|
| Cell chemistry | Prefer LFP |
| Charge cycles | At least 3,000 |
| Warranty | At least 10 years |
| App control | Yes |
| Expandability | If possible |
Conclusion
| Core Message: The market for battery storage and powerstations is growing rapidly – here are the growth forecasts: | Segment | Forecast |
|---|---|---|
| Powerstations | 5–9% growth p.a. | |
| Home storage | 16–24% growth p.a. |
The key findings:
- LFP dominates – safe, durable, sustainable
- Smart features have become standard
- Large capacities are becoming ever more popular
- Solid-state batteries are coming in the next few years
- China leads in production, USA in powerstations
For consumers this means:
- Good selection at fair prices
- Technology is mature
-
Long-term falling costs expected
The Complete Article Series "Battery Storage and Powerstations"
- Battery Technologies Compared: Lithium, Lead and Solid-State – Technology comparison
- Powerstations: The All-in-One Solution for Solar Systems – Mobile power centres
- Market Analysis 2025: Battery Storage and Powerstations – You are here
Related Article Series
Energy Storage for Solar Systems:
- From Frog Legs to Batteries: How Does an Energy Storage System Work?
- Lithium vs. Lead: Which Battery for the Solar System?
- The All-Rounder: Hybrid Inverters
- AC or DC? System Topologies for Solar Systems
How Does a Solar System Work?
- From Photon to Volt: How Does a Solar Cell Work?
- Structure of a PV System: From Module to Grid Feed-in
- Solar System Key Figures: The Glossary
Heat Pump Series:
Sources
- Data Horizon Research: Portable Power Station Market
- Intel Market Research: Portable Power Stations
- Market.us: Portable Power Station Market
- Precedence Research: Solar Energy Storage Battery Market
- Mordor Intelligence: Residential Battery Market
- BNEF: Battery Pack Prices
- Hicor Energy: Top Battery Storage Suppliers 2025
- Jackery: About Us
- Lanpwr: Future of Portable Power Stations